Public Relations & Search Engine Marketing

Take an hour or so to browse the subject in a Barnes and Noble or Borders book store. The section pertaining to that is not very large. Pick up 5 or 6 that look good. There are people who made it in the industry whose proven track records will make you want to read about what they know. Why stick with just one or two? Truth is, there is more than one way to approach the subject. If you read them all, you will not only get a handle on the industry, you will find out what doesn't work as well. Also, there will be common threads you will find in each one. Some will be geared toward more specific industries, perhaps, but the only way to get a real education is to read many. After you read them, why not try to get a junior position in the field where someone who sees how much you are educating yourself would agree to mentor you?

A public relations manager is a more senior level public relations specialist. A manager provides more strategic oversight while managing the specialist's work.

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Actually, you're better off with neither. To really succeed in this profession, I highly recommend NOT obtaining a a degree in PR or communications. Instead, pursue a business administration degree with a major in marketing, and then take several PR and journalism classes as electives, or to obtain a minor. The reality is that PR pros need to understand and know all aspects of business inside and out, and no PR or journalism degree can deliver that knowledge.

Secondly, you really need to know how to write, and write well. You also need to know how to spell, and pay attention to detail.

Finally, be prepared to start off with a relatively low annual salary…probably in the high 20s or low to mid-30s. PR pros must pay their dues before working their way up to positions that carry more responsibility and have greater compensation.

Yes, they're just different titles for the same basic job.

And yes, your English skills and social skills will be the most important things for you. You will need to be able to write interesting press releases and pitches to various media outlets. The most important English skill will be your ability to be persuasive, so you might want to take classes that focus on how to write persuasively. Your social skills are important because people need to be comfortable with you. Ideally they will be some kind of journalist and will go to you with questions, etc. You also have to be willing to go up to people and talk confidently, etc.

Your math skills will be much less important and shouldn't prevent you from working in this field.

Maybe.

But NOBODY respects the PR guy.

So you'll make an impression, but a bad one.

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